ARTIST PROFILE | HOOT & HOLLER

unspecifiedWe have all had those moments in our lives where we are given an opportunity to pursue a passion. It’s a scary thing to leave a typical day job and set out on your own in pursuit of turning your passion into a career. For Malori it took her bosses telling her she had lost her edge for her to wake up & realize she needed to give her passion a try & we are all better for it. Today we are pulling back the curtain on one of our favorite florists, Malori Maeva & her renegade floral company, Hoot & Holler. They believe in chasing dreams, hip hop music, and that life should be celebrated with flowers. 

It’s hard not to feel encouraged by her story & I cannot wait for you to meet her. Pour that morning cup of coffee & get ready to feel a little more inspired.  View More: http://karleekphotography.pass.us/oktoberfestName: 

Malori Maeva

Current Location: 

Phoenix, Arizona (but I summer in Chicago!)

Tell us a little bit about your work:

I’m a renegade florist and event stylist. I get to spend my days making life a little bit more beautiful and helping people throw the most gorgeous, inspiring weddings and events. It’s the dream job.

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WHO OR WHAT INSPIRES YOU?

I’m hugely inspired by books, photography, and other artists. I’ve always got my eyes open for unique color combinations, cool shapes, and interesting mixes of texture. Day to day life is pretty inspiring if you keep an eye out.

WHAT DOES BEING CREATIVE MEAN TO YOU?

For me, creativity is this insane experience where I get to make something from nothing or make something new using age-old ingredients. I do my best work when my brain doesn’t get in the way. I love to just go to town with a table full of fresh flowers and let the beauty come together naturally.

WE’RE SO INSPIRED THAT YOU’RE CONSISTENTLY ABLE TO STAY CREATIVE. WHERE DO YOU FIND EVERYDAY INSPIRATION?

When I was in college I read a book about staying creative even in routine. One of my favorite take-aways from it was to take a different route to inspire creativity. This is something I do constantly. I’ll take side roads to work, I’ll walk in through a different door, and I walk my dog down new streets. It’s incredible to me how much inspiration I draw from my day to day life (which is pretty routine, to be honest). Putting yourself in new places physically inspires some serious creativity.

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TELL US ABOUT THE START OF YOUR PASSION. HOW DID YOU KNOW YOU WANTED TO PURSUE THIS FULL TIME?

I was working a 9-5 that was draining me. I was working on flowers in my spare time and work was getting worse and worse for me. One day, two of my bosses sat me down and told me that they felt like I was always in a blue mood and that they didn’t think I was creative anymore. Talk about a red flag. I decided that I needed to hunt down a more healthy work environment and figured that while I was on the search, I really didn’t have anything to lose by taking a chance on being a florist. For the first full year when people asked what I did, I felt like I was playing dress-up when I told them. Each day that I get to do my work I am more and more grateful that I took that chance on myself and my passion. Life is way too short to ignore your calling.

WHEN YOU GET IN A CREATIVE RUT, HOW DO YOU GET UN-STUCK?

I take a huge step away from electronics and flowers. Sometimes working in the same creative practice day after day makes you feel stale. I’ll whip out my watercolors, cook a giant dinner, get outside and take some photos, travel if I can, or read a book. I love to flex my creative muscles in a different way so I can come back feeling refreshed and view my work from a new perspective.

WHAT ADVICE DO YOU HAVE FOR AN ASPIRING CREATIVE?

You’re going to be terrible when you start. Like, really terrible. I cringe a little when I look at my early work. The only difference between success and failure is pushing through that phase of bad work to find your niche. It takes a TON of really hard work to get better so don’t ever let anyone tell you any different. It’s worth every minute :).

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WHERE CAN WE GO TO FIND MORE OF YOUR WORK?

Oh I’m all over the internet. The best spots are Instagram, Twitter, my website, or Facebook! If you Snap, I am ‘hootandhollerco’

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