Today we are stepping into the magical world of Arizona-based floral studio, Carte Blanche. Ever wonder what it really takes to produce stunning arrangements & make a business doing it? Randi, founder of Carte Blanche, is so thoughtfully pulling back the curtain and sharing her incredible story.
Learn what is really takes to have a career in floral design, how she gets un-stuck when in a creative rut, and how Carte Blanche all got started. Plus, you’ll get to feast your eyes on some of her breathtaking work. Maybe we should all move to Arizona and learn her unicorn ways? Read the full story below & prepare to get inspired!
WHAT IS YOUR NAME?
Randi Eshelman / Carte Blanche Design
WHERE ARE YOU CURRENTLY?
TELL US A LITTLE BIT ABOUT YOUR WORK!
I am an event floral designer that takes inspiration from natural elements that surround us. I enjoy creating a unique, organic experience that blends beauty
WHO (OR WHAT) INSPIRES YOU?
The outdoors, wandering around museums, people who are willing to be bold and creative without worrying about what other people are doing.
WHAT DOES BEING CREATIVE MEAN TO YOU?
Taking my talents and abilities and along with the passion I have inside and creating something that I love.
WHERE DO YOU FIND SOURCES FOR EVERYDAY INSPIRATION?
I love wandering my wholesaler discovering new flowers and then dreaming up how I could use them. Fashion is a huge influence on my work, whether it is a beautiful pattern on a dress or a fashion concept.
TELL US ABOUT THE START OF YOUR PASSION. HOW DID YOU KNOW YOU WANTED TO PERSUE THIS FULL TIME?
I have always loved working with flowers, however, when I was younger I didn’t believe a career as a floral designer was feasible, so instead, I worked in Commercial Real Estate for several years. Fast forward 10 years later, I really wasn’t enjoying the career path that I was on, so I started researching weddings and floristry, and I fell in love with the soft, organic, artistic floral design was starting to become popular. I freelanced for a little while, getting my feet wet, while continuing to work full-time. Then, four years ago, I started my own company. I started off VERY part-time, doing friend’s weddings and parties, and getting referrals from them. I was juggling two small kids at the same time, so I was unable to invest a lot of time in my business. However, in the last couple of years, I made a commitment to really work on my business full-time and I am really blessed to have it where it is today.
WHEN YOU GET IN A CREATIVE RUT, HOW DO YOU GET UN-STUCK?
I stop what I am doing. Take a walk. Breath. Sometimes you have to take a step back if you aren’t really feeling your design. If I am really stuck – I sleep on it. A good night’s sleep really helps you process better.
WHAT ADVICE DO YOU HAVE DOR AN ASPIRING CREATIVE?
Do your research on the field you are interested in. A lot of people think floristry is rolling around in big beautiful blooms all the time. They are surprised when they find out it is 75%+ computer work and the design work is dirty, hard, and exhausting. It’s all worth it if it’s your passion!
Find a community or a person that you look up to in the field that you are interested in. They will be able to help you process your future goals as a creative and encourage you, while giving a realistic picture of what you are interested in.
OKAY, CONSIDER US OBSESSED! WHERE CAN WE GO TO FIND MORE OF YOUR WORK?