ARTIST PROFILE | SOULFLOWERS

soulflowers2Hi friends! Lauren here & we all might want to move to Atlanta after today’s artist interview. Meet Ayla Gurganus, the brilliant spirit behind SoulFlowers, a mobile floral cart pedaling pre-arranged bouquets to brighten someones day. If it sounds magical to you, that’s because it absolutely is. Read all about Ayla’s journey, her journey to start her business, and what the creative process means to her! I promise you’ll leave nothing short of inspired.
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NAME:

Ayla Gurganus

CURRENTLY IN:

Atlanta, Georgia

TELL US A LITTLE BIT ABOUT WHAT YOU DO:

I own a mobile flower cart where I make prearranged small bouquets and sell them on the street to help cultivate community and add sunshine to someone’s day!  I wanted to create an atmosphere with flowers that was obtainable for anyone – even children who came up to the cart who really enjoyed the flowers to be able to use their allowance money and buy an arrangement.

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WHO OR WHAT INSPIRES YOU:

Being able to cut my own flowers and use them in arrangements, nature, simple and clean aesthetics, my mom, and modern yet whimsical flower arrangements.

CREATIVITY IS SUCH A PERSONAL WORD, WHAT DOES IT LOOK LIKE FOR YOU:

Finding your niche (style) and truly embracing it.  From home interiors to flower arranging to what presence you bring to an environment.

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WE ARE SO INSPIRED THAT YOU ARE ABLE TO STAY SO CREATIVE. WHERE DO YOU FIND YOUR EVERYDAY INSPIRATION?

We just moved into our 1940’s bungalow in Atlanta so while I don’t have a garden currently, I tend to find inspiration in our neighbor’s garden, in nature, and from other local creatives.

TELL US ABOUT THE START OF YOUR PASSION. HOW DID YOU KNOW YOU WANTED TO PURSUE FLORALS FULL TIME?

I went through a period of time in my early 20’s where I just felt stuck.  I loved doing a bunch of creative things but didn’t know exactly how to channel that into one thing.  I started playing with flowers and something just clicked.  I love what flowers represent and how they can speak to a variety of people on many different situations. They always bring positivity, happiness, and beauty to everyone they encounter.

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WHEN YOU GET IN A CREATIVE RUT, HOW DO YOU GET UN-STUCK?

Usually I’ll take a break and go do something completely different than arranging.  I’ll go to my favorite coffee shop with a friend or go into some stores in Atlanta I find inspiration from – most the times when I return to flowers I have a renewed mind and perspective.

WHAT ADVICE DO YOU HAVE FOR AN ASPIRING CREATIVE?

Its cliche but really just start doing whatever your gut is telling you will make you happy.  It might seem unique or different to the masses but on rough days staying true to what your heart was made to do will keep you going.  I experienced a lot of insecurity in myself about being a 20-something year old riding an adult tricycle around selling flowers but I stand behind the idea and love the quirkiness of it.  It’s something I had to find my rock in and be completely ok with judgement because unfortunately that’s something that will happen.

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WHERE CAN WE GO TO FIND MORE OF YOUR WORK?

Since the move I’m getting back into riding the tricycle again.  Usually in Virginia Highlands or at local festivals or markets.  To keep up to date though I’d suggest following the cart on Instagram! 

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