Looking for a new fashion blog to crush on? Well look no further! Our Well Dressed Creative of the week is Jessica Cheesman, the adorable gal behind Golden Swank. Not only does she have killer style, she doesn’t break the bank doing it! Looking for the perfect festival outfit – she’s got you covered. How about a rad hat – she’s your gal! Get to know our latest WDC and how she keeps things classy while running an online business. Full name: Jessica Cheesman
Location: CA → UT → AZ
Current title/company: Blogger at Golden Swank and Communications Manager at Unicity
How long have you been a full time Creative?
I relaunched my blog about a year ago, but to this day, have never been a full-time blogger. Hopefully that will change in the near future though! (Fingers crossed)
What is your day-to-day work routine like?
I work a 9-5 job in marketing and then if it’s still light outside, I’ll try to squeeze in some photos with my husband for a blog post. Then I’ll go home and answer emails and plan out the next day’s blog post and research trends. Depending on the night, I will go to a networking event in the hopes of meeting people I can work with in the future.
Best part about being a business owner?
Being your own boss! Since I work two jobs, I know the difference between being your own boss and not. Let me tell you, being your own boss is way better. There’s nothing quite like having complete creative control over something and the freedom to be unapologetically yourself.
What is some advice you wish you would have had before you got started?
Network with people in the industry before you launch your business. Starting up your circle of connections earlier than later will be to your benefit. I did it later in the game and wish I had known to do so when I started out. Another thing is to research how to monetize your business. When I first started my blog, I had no idea I could make money off of it. I did it purely for fun. Then I started getting noticed and learned that I could make money off something I love and I couldn’t believe it! But you need to invest money into your business in order to grow. So, if you’re not going to be making that much in the beginning, make sure you have a back-up plan to brings funds in.
What is the key to making a fool-proof, creative, yet professional outfit?
Incorporate your out-of-office style into the outfit. If your style is boho, you better be incorporating fun prints or flowy tops into your professional outfit. If your style is preppy, wear a button-up (button all the way to the very top) with a flattering blazer over it. No matter what your style is, there’s a way to incorporate it for any occasion.
Any tips for having a well-balanced closet?
Build out from the basics. There’s nothing worse than feeling like you have nothing to wear, so having basic pieces will save your butt more times than you’d think. Once you have those down, you can expand your closet out. Oh and do yourself a favor and consider a wide-brim fedora hat a basic. You will not regret it. It will double the cool factor to any outfit. Trust. 😉
Photographer: Remember When by Raquel