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WDC | JESSICA CHEESMAN

SpringLookBook2015_341Looking for a new fashion blog to crush on? Well look no further! Our Well Dressed Creative of the week is Jessica Cheesman, the adorable gal behind Golden Swank. Not only does she have killer style, she doesn’t break the bank doing it! Looking for the perfect festival outfit – she’s got you covered. How about a rad hat – she’s your gal! Get to know our latest WDC and how she keeps things classy while running an online business. SpringLookBook2015_355Full name: Jessica Cheesman

Age: 24

Location: CA → UT → AZ

Current title/company: Blogger at Golden Swank and Communications Manager at Unicity 

SpringLookBook2015_353How long have you been a full time Creative?

I relaunched my blog about a year ago, but to this day, have never been a full-time blogger. Hopefully that will change in the near future though! (Fingers crossed)

What is your day-to-day work routine like?

I work a 9-5 job in marketing and then if it’s still light outside, I’ll try to squeeze in some photos with my husband for a blog post. Then I’ll go home and answer emails and plan out the next day’s blog post and research trends. Depending on the night, I will go to a networking event in the hopes of meeting people I can work with in the future.

SpringLookBook2015_357Best part about being a business owner?

Being your own boss! Since I work two jobs, I know the difference between being your own boss and not. Let me tell you, being your own boss is way better. There’s nothing quite like having complete creative control over something and the freedom to be unapologetically yourself.

SpringLookBook2015_376What is some advice you wish you would have had before you got started?

Network with people in the industry before you launch your business. Starting up your circle of connections earlier than later will be to your benefit. I did it later in the game and wish I had known to do so when I started out. Another thing is to research how to monetize your business. When I first started my blog, I had no idea I could make money off of it. I did it purely for fun. Then I started getting noticed and learned that I could make money off something I love and I couldn’t believe it! But you need to invest money into your business in order to grow. So, if you’re not going to be making that much in the beginning, make sure you have a back-up plan to brings funds in.

SpringLookBook2015_359 What is the key to making a fool-proof, creative, yet professional outfit?

Incorporate your out-of-office style into the outfit. If your style is boho, you better be incorporating fun prints or flowy tops into your professional outfit. If your style is preppy, wear a button-up (button all the way to the very top) with a flattering blazer over it. No matter what your style is, there’s a way to incorporate it for any occasion.

Any tips for having a well-balanced closet?

Build out from the basics. There’s nothing worse than feeling like you have nothing to wear, so having basic pieces will save your butt more times than you’d think. Once you have those down, you can expand your closet out. Oh and do yourself a favor and consider a wide-brim fedora hat a basic. You will not regret it. It will double the cool factor to any outfit. Trust. 😉

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Photographer: Remember When by Raquel lauren

WDC | SAMANTHA THOMPSON

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Samantha Thompson, owner & candle maker of stellar candle company, Standard Wax, is all about bringing art into your everyday. Inspired by the erratic landscape of the desert and the beautiful treks through the forests of Arizona (yes, they have some), this little powerhouse & her wonderful business partner Andrew, are forces to be reckoned with. The savvy business gal behind the brand, Samantha has unstoppable wit, crazy fun charm, and killer personal style. Get to what it means to run a creative company well, plus what personal style means to this bombshell!

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Full  name: Samantha Thompson

Age: 28

Location: Tempe, AZ

Current title/company: Owner + Candle Maker, Standard Wax

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How long have you been a full-time Creative?

Standard Wax started about three years ago, but I went truly full-time (as in quit my day job) eight months ago. Up until then, I was a double-time creative! It’s been so liberating, since I can focus all of my time on one thing that I love, instead of basically working two (more than) full-time jobs.

What is your day-to-day work routine like?

Haha! It doesn’t exist. I’m not a very routine-driven person. I know a lot of people with non-traditional jobs find it important to have a routine, a schedule and create a normal day-to-day, but not me! I know what needs to get done, when it needs to be done by, and love that I can work at my own pace. Sometimes I’ll be up at 5 a.m. working on emails or budgets or accounting in my pajamas, and realize at 5 p.m. that I’m still in PJs and forgot to take breaks to eat. Other days call for inspiration and spontaneous afternoon adventures. And sometimes I simply make candles from 9-5. I think it’s important to be flexible and do what makes you most productive, even if what’s going to make you productive that day isn’t what some think of as “real work”.

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Best part about being a business owner?

The community. There are a lot things that are awesome about owning a business, but you’ve probably heard them all. What I had no idea about are the amazing opportunities to meet other people in different fields, who all want to collaborate. I’ve met some of the greatest people at events, workshops and even on the Internet, all because of Standard Wax.

What is some advice you wish you would have had before you got started?

To be patient. Things are going to happen that you don’t understand, or don’t like, but having the patience to wait out those hard/weird/confusing/stressful times is so important. Instead of getting frustrated, just know that the clarity will always come. And when it does, you suddenly see why these things that weren’t so great had to happen.

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What is the key to making a foolproof, creative, yet professional outfit?

For me, it’s all about comfort. You have to be comfortable to be confident, and if you’re confident you can almost wear whatever you want. I love outfits that are super versatile. Some days I will make candles, go to a meeting, and then go on a spontaneous adventure into the desert – and I love that I can wear the same outfit to all three! I live in leggings, for this reason. My key to creating the perfect outfit is accessories. Hats, jackets, jewelry. You can dress up leggings, pull together skinny jeans and a t-shirt, or give the same outfit you wore three days ago (it happens, no shame) a new life.

Any tips for having a well-balanced closet?

Solids and accessories. Call me boring (I like to call it classic) but I wear skinny pants of some sort and a plain shirt almost every day. Sometimes maybe it’s a simple dress. These things almost never go out of style, so you can spend money on quality items and keep them around! As trends change, I just re-evaluate my accessory situation. Shoes, bags, jackets, hats (hats are the best), jewelry… These are the things that make the outfit for me.

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lauren