IMG_6700Open up your Pinterest account and you’re sure to find one thing every time: Contouring Tutorials. The art of defining your cheekbones, giving your nose a thinner appearance, and basically trying to look like Kim Kardashian seems to be all the rage. Given the right circumstances, I think contouring is a really cool way to apply your makeup. There are certainly a lot of benefits, but there are also a lot of reasons why I don’t do it myself. Today, I want to share 3 reasons why you really don’t need to be contouring your face.



When we think of celebrities like Kim Kardashian, who is a master of contouring, we of course try to think of all the ways we can replicate her same look. The difference between Mrs. West and us is that she is constantly in front of the camera, and well, we are not. For someone who is being photographed every day and in optimal lighting, it makes sense to contour. For a gal like me who works most days in office lighting or outdoors, all you will see when you look at my face is the caked on makeup. When I meet a new person, the last thing I want them to notice is how much makeup I’m wearing.

Another thing to consider is the time it takes to apply everything. When I take the time to contour, get everything on my face, blend it in, and still put my mascara on, I’m already about 20 minutes into my makeup routine. Most of us are busy and on the go – dedicating so much time to having sharper cheekbones just isn’t going to fly.

The truth is, contouring is not realistic for every day wear. Save those tips and tricks for actual photos, or in the evening when you’ll be in dim or flattering lighting.



Contouring requires using a lot of makeup, and when I say a lot, I mean A LOT. On top of the contouring products, you are usually adding a top layer of setting powder, bronzer and blush. That’s a lot of makeup sitting on your skin for extended periods of time. Putting that much on your face everyday is not only preventing your skin from being able to breathe, it’s also clogging your pores. If you’re looking for a bit of facial definition without the layers upon layers of makeup, opt for a tinted moisturize and a dusting of bronzer and blush.


Perhaps the biggest reason to not contour is because once you do it, you don’t really look like yourself. Last week, I saw a master contour makeup artist take over a large beauty retailer’s Instagram account for a day. She showed several “how to contour” photos and videos. What was interesting about the takeover is in the majority of the comments readers mentioned one of two things: One – they thought she looked prettier without the contouring. Two – once the contouring was done she looked like a completely different person.

I am definitely a supporter of drawing attention to your more flattering features, but I am not a fan of changing your appearance all together. Heavy contouring gives you the nose you weren’t born with and the jawline you wish you had. To me, it’s a way of hiding behind makeup instead of embracing who you truly are.

As women, there’s already enough pressure on us to be perfect housekeepers, successful in our lines of work, and just have all our ducks in a row. The last thing we need is to change our appearances to fit the mold of what society says is beautiful. We are each unique and absolutely gorgeous in our own ways – and we don’t need heavy contouring to prove it. Makeup is such a wonderful tool we can use to play up our best features and have fun with, but it shouldn’t be at the cost of sacrificing who you really are. Keep in mind that less really is more. Beauty isn’t defined by makeup tutorials and hair how-to’s. It is found in the confident woman who holds her head up high and says, “this is me, take me as I am.”


breann bowman


IMG_3269.JPGFor all of you amazing Lauren Kelp Newsletter subscribers, you may have recognized that during the month of March we are focusing on simplifying all aspects of our lives. Simplifying is such a remarkable tool, and seems so fitting during this season of Spring Cleaning. One of the challenges we issued to readers and ourselves was to clean out our makeup drawer(s). This is something I have been in major need of doing. Just check out my baskets of beauty products and hairstyling tools below.


Yeah, I know… YIKES! Skin and hair care products are definitely items I tend to hoard and have a hard time throwing out. This last weekend, I set out to de-clutter and simplify these baskets that sit in my bathroom. Today I want to share my three rules for simplifying and tidying up your beauty supply! IMG_3272.JPG


If you haven’t used it in 3 months, toss it.

A lot of hair care and ESPECIALLY cosmetics products have a short shelf life. For me, I love using organic products, so using them in a timely manner is key. Like regular food and liquids, products can begin growing mold (sick, right?!) or just lose their luster after a while. If you are feeling any doubts about throwing an item away, ask yourself “Will I use this tomorrow?” If the answer is no, toss it. If it’s yes, keep it, but toss it out at the end of the day if it still stays untouched.


IMG_3271.JPGAwesome! Now that you’ve thrown out all the unnecessary it’s time to organize!IMG_3282.JPG


Organize items by category, and pick up some organizing containers.

For me, I hate seeing boxes of q-tips in the original packaging. Having storage containers not only makes the product look more aesthetically pleasing, but makes it easily accessible instead of boxes stacked on top of each other.

I start out with organizing my products by category, then placing them in the appropriate storage. For instance, all of my skincare products go in one basket and hair care into another. I like to keep disposable items that are used on a daily basis, like cotton balls and q-tips, next to each other and in an easily accessible area. Containers don’t have to be anything fancy – I love storing items in re-purposed mason jars.



Leave some space for growth. 

There’s nothing worse than coming home with a shopping bag of new products, only to have them sit on the bathroom floor until you make room for them. Allow yourself a few extra square inches for your new lipstick or body scrub purchases.

Another thing to consider, is leaving space for your significant other. My husband hates it when my products take up all the space, and he has nowhere to put his stuff. Being considerate of other peoples possessions will ultimately help you in implementing simplifying habits into your life.

IMG_3286.JPGPlan on trying out any of this simplifying rules in your beauty drawer? Snap a pic and tag us on Instagram/ Twitter with @laurenkelp and #LKbeauty


breann bowman