If you’re a fan of swoon-worthy florals and creative chutzpah, this WDC feature is for you. Ashley Beyer is the genius behind the gorgeous floral studio, Tinge, in Salt Lake City. Her work is without a doubt on one of your Pinterest boards and her approach to working hard for your dream is refreshingly candid. You can see artistic background in every arrangement and her wild, yet tailored, aesthetic shines through in everything she does. Get ready to get inspired by this little floral goddess…
Full name: Ashley Beyer
Location: Salt Lake City, Utah
Current title/company: Owner/Designer at Tinge Floral
How long have you been a full time Creative?
What is your day-to-day work routine like?
This definitely depends on the time of year. Lately it’s been proposal writing season, meeting with brides, designing proposals, creating some personal work too. During the summer its all weddings all the time.
Best part about being a business owner?
That your job is what you make it. Regardless of doing what you love, it’s still hard work. There are always aspects to every job that you love less than other parts. As a business owner though, you take pride in the entire process since it’s reflection on yourself. I like that. I like having that pressure on myself and holding myself accountable.
What is some advice you wish you would have had before you got started?
Never compare your beginning to someone else’s middle. This is huge in any industry. When I started I felt so compelled to be ultra successful right away, and while I’m grateful for the way Tinge evolved in the short time it did, there were still moments of discouragement. It’s important to be positive and to look at those you admire as incredible, hard workers that can inspire you instead of leave you feeling discouraged. I think the best advice is to just put your head down and work, and let yourself be inspired by your own thoughts and ideas so the true you can really shine through.
What is the key to making a fool proof, creative, yet professional outfit?
In my line of work it’s pretty messy, and I’m on my feet all of the time. Comfortable, but stylish looking shoes are a must. Ankle boots have become my go to and I wear them almost everyday. I love Madewell ankle boots as well as a brand called Latigo. They both make beautiful boots that are comfortable, you don’t even need that break in period. They are incredible the first time you put them on! I think a good outfit starts with the shoes, you can dress anything up with a nice pair.
Any tips for having a well-balanced closet?
I feel quite strongly about neutrals. I’m often attracted to color in the store, but once I bring it home I wear it once or twice and I’m pulled back to the neutrals in my closet. I’ve learned to stick with that. I love the way the french dress. Really quality basics, never over done. That’s really the philosophy I live by too. I know not to impulsively buy something at a good sale price. I’m much more inclined to spend a little more on a piece I know I’ll always feel happy in, and will ultimately be comfortable for me to work in too.
I’ve really been loving Everlane Men’s Pocket T’s in an small. They are slightly oversized and the perfect weight. My husband and I recently traveled to Europe and I only took a backpack for an almost three week trip. I packed 3 T shirts, 1 white and 2 Black, 3 Blouses, 1 Chambray shirt, 2 Coats, 1 pair of Jeans, 1 pair of black skinny jeans, 1 pullover sweatshirt, 1 pair of olive skinny jeans, 2 ankle boots, and 1 pair of oxfords. I brought a few hats, a scarf, and a bright lip color to add some personality. I realized that getting dressed everyday was easy when I only had the basics as options, and I felt comfortable and stylish every day. So I’ve applied this philosophy at home too. Simple for me, really is best!
Favorite places to shop?
I think Madewell is a company that is really in line with how I like to dress and how I feel comfortable. I also love Zara and ASOS for some gorgeous classic pieces, it just takes some searching.I found a Nallik necklace at an Anthropologie sale a few years ago. I was in love with the simple but gorgeous design and I’ve been following her work forever. I finally splurged and bought one of her pieces and I was recently just gifted another from the designer herself! It was the best mail day ever.
Outfit Details: Coat: Zara, White T: Everlane, Jeans: J Brand, Boots: Madewell, Necklace: Nallik