WDC | BREANN BOWMAN

BREANN0001You might recognize this blonde bombshell as our fabulous Beauty Editor or you might even confuse the two of us (which I will totally take, because HELLO?! she is a knockout), either way, Breann Bowman is definitely one to watch! Not only will she change your beauty game forever (starting with her amazing eyebrow tutorial), she will totally transform your closet into the most fabulous American Meets Parisian hybrid on her site Things We FancyPlus she is totally down to earth and adorable and yes, her hair always looks that good. Get to know how she has mastered the casual chic chick vibe and more below…BREANN0013Full Name: Breann Bowman

Age: 25

Location: Chandler, AZ

Current title/company: Author and Creator of Things We Fancy and Beauty Editor of LaurenKelp.com

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How long have you been a full-time creative?

I’ve been blogging for about 3 years, but it hasn’t been up until this last nine months or so that I really started taking it seriously and pushing for it to be a career. As a blogger, it’s difficult to find your voice and create a unique brand. For so long I struggled with what I wanted to write about, and there were always a million people telling me I should focus on ‘this’ or ‘that’. What it finally boiled down to is I love style and beauty. Once I started blogging about those subjects the work has become effortless, and the creativity flows consistently. Things We Fancy still has a long way to go, but I am obsessed with every step of the journey. Working as the Beauty Editor for Lauren Kelp ain’t too bad of a gig either!

What is your day-to-day work routine like?

Like most other creatives, my day-to-day is always different. I still work a full-time “real job”, so my schedule is more of a week-to-week, mixed with squeezing in whatever I can with whatever time I have! Every day consists of checking and replying to emails, and updating my Instagram / Twitter feeds. The majority of my audience is on social media, so keeping those platforms buzzing is critical. I typically schedule two days of the week for photo shoots, one for style posts and the other for beauty. I’ll then edit photos and write posts the day before they’re published. In between I’m always reaching out to and corresponding with brands I want to work with, Pinterest-ing, and networking with other local creatives.

BREANN0008Best part about being a business owner?

The best part about all of this is the opportunity to be creative and all the challenges that brings. I love researching out new ideas and figuring out how to put it all together with my own mark. Most of all, I love that I get to create something for myself that brings me joy.

What is some advice you wish you would have had before you got started?

Be consistent in EVERYTHING and be yourself. I feel like it’s said over and over again to be consistent, but details aren’t really given. Be consistent in your writing, how often you post, your photography, your emails, your style. I feel like I wasted so much time and effort into creating something I thought people wanted to see, that I forgot what it was I actually liked. When I finally began to follow my own voice, the next step was to put in the work and be consistent in everything. From there my brand has been able to propel itself forward and attract the business I need.

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What is the key to making a fool proof, creative, yet professional outfit?

I have always believed in over-dressing. As creatives, it’s easy to gravitate towards a more comfortable ensemble since we are typically running around throughout the day. I love to wear my comfort pieces with more tailored counterparts. For instance, I have a favorite pair of boyfriend jeans that are my saving grace most days. I love pairing them with a crisp blouse, blazer, and heels. (Typically, I’ll carry a pair of Converse or flats to change into if I know I’ll be walking a lot that day.) I like to keep my accessories simple, you can never go wrong with a good pair of pearl earrings and leather bag.

Any tips for having a well-balanced closet?

To me, a well-balanced closet should consist of a simple yet curated wardrobe. I try to shop for pieces that are transferable, and can work in several different outfits instead of just one or two. Closet staples like denim, shoes, jackets and bags should be investments. On the other end of the spectrum, items like tees, blouses and hats can be purchased for a lot less since they wear out faster. Every girl should own the following: a fantastic LBD, comfortable jeans, a good trench coat, leather bag, and a killer pair of heels that you may or may not have spent too much money on.

BREANN0015  DressTrench | Heels | Lip Color


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