WDC | CANDICE DEPRANG BOEHM

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You might recognize her as the face of our Interiors column, but Candice DePrang Boehm is also a master business women with impeccable taste. Candice is a mastermind in two worlds – the creative world & the business world. As the main scout & creative director of Oh! Fox CreativeCandice knows her way around the markets of Morocco & the flea markets of Round Top. Need help finding that perfect rug you can’t seem to track down? Follow her instagram for the best finds! Trust me, Candice is going to be your favorite “go-to” interiors guru.

IMG_1934Full name: Candice DePrang Boehm

Location: Austin, TX

Current title/company: Creative Director, OH! Fox Creative

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How long have you been a full time Creative?

9 months – maybe that’s why OH! Fox still feels like a baby!

What is your day-to-day work routine like?

It differs daily, and to be honest, I prefer structure so I try to start the day with early meetings.  To shoot totally straight with you (and now all of your readers..eep!) most of the time I roll out of bed throw, on one of my many gray sweaters and a pair booties and deem the combination suitable for an outfit. However, I feel so much better when the alarm is set a little early, my clothes are laid out,  and I eat breakfast…all of the little things you know you should do but don’t always!Meetings and errands usually take up the morning time, and in the afternoon I work on real, brain necessary work – not email or phone calls. In fact, it’s the opposite. I usually log out of email and plug-in my phone in another room.

Focusing on one project for about 25 minutes at a time is called the Pomodoro Technique and I swear by it. I usually allocate two rotations to one project.Dinner rolls around before I know it, and because I deeply enjoying cooking dinner, I’ll slow down around five. Even if I go back to work later (and I almost always do), these few hours help me to unwind and process the day.

IMG_1905Best part about being a business owner?

Can I name two?!  1) Traveling without asking permission.  Owning a business is really, really tough work.  But on the days when I need to travel, I just book tickets and that makes all of the mile counting and receipt logging so, so worth it.

2) The people I work with.  I cannot say enough about or brag on the men and women that make the OH! Fox shop one of their regular destinations when scouting cool stuff.  Knowing my clients and building relationships with them is a special part of my work – maybe the best part.  And it’s so interesting because I would have never known them without this business.

What is some advice you wish you would have had before you got started

Don’t quit your day job! Being a business owner means constantly learning (and failing); while that’s part of the journey, it can get hard. Having a work rhythm, even part-time, can really offset the hard days.

IMG_1951 What is the key to making a fool-proof, creative, yet professional outfit?

Copies of the exact same piece! I’m not super stylish – I have girlfriends that sit behind computers all day but have style in spades compared to me.  I dress boring, but having a ‘uniform’ helps – there are so many decisions to make as a business owner, I can’t spend all morning staring into my closet.  So, I stash my favorite pieces and buy well made versions of them  – caramel colored booties in suede, caramel colored booties in leather, gray sweater in wool, gray sweater with leather elbow patches, gray sweater in cashmere… you get the idea.  Feeling professional almost always comes when I spend five extra minutes smoothing out my curls, and when I can, getting a red manicure.  Red nails make me feel polished and more like myself.

Any tips for having a well-balanced closet?

Ha – see above.  Only have a well balance closet if you want one (wink wink!).  I say get a mani/pedi instead!

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Photos by the lovely Kim Jones.


lauren

  • Candice is such a beauty, inside and out. These images are incredible! So true to her.

    • Candice Boehm

      Thank you so much for you kind comments, Chelsea!

  • Amy

    “Pomodoro that b*tch.” Just a little phrase we say around the house when it’s time to get serious. And maybe fur should be your new gray sweater? Really works with the candy red mani.

    • Candice

      Are you serious about the phrase? Because we totally are!!